What is Small Batch Craft Roasting?

You’ll often hear us describe what we do as craft roasting — and a few people have asked what that really means.

Some coffee roasters will take the same coffee bean, roast part of it dark and part of it medium, then give each version a different name to appeal to shoppers who select by roast level.

The truth is coffee tastes different at different roast levels. Roasting in small batches gives us more control for an even roast.

When you open a bag of our coffee you should consistent color and uniformity from bean to bean.

For an Ethiopian coffee rich in berry notes, roasting it dark would mute that berry character and can even make it taste sour. As a medium roast, those berry notes shine with great flavor.

When we source a new coffee, we roast it at three different levels to determine which one brings out the best qualities of that particular bean. From there, we may fine-tune the roast by adjusting it up or down by just a few degrees to get it exactly right.

So when we say craft roasted, we mean that we roast each coffee intentionally, based on its unique characteristics, to bring out its best flavor.

We also encourage our customers—especially those who think they “only like dark roasts”—to try a variety of our coffees. You may be surprised by what you discover.

One easy way to explore different roast levels and coffee origins is through our Gourmet Coffee Sampler. Our six-set sampler includes enough coffee to brew a full 10-cup pot of each variety. You’ll get three roast levels, four single origins, and two of our blends — a perfect way to discover what you enjoy most.

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