Coffee is more than just a beverage—it's a global ritual. In fact, over 1 billion cups of coffee are consumed around the world each day. Whether it's for the morning energy boost, the comforting aroma, or the social connection, coffee plays a central role in daily life for millions. 

No matter your go-to cup—whether inspired by sites like Owly Choice or your favorite local roaster—it’s fascinating to discover how others enjoy their brew. Let's take a journey across continents to explore unique coffee cultures and traditions. 

Italy: Home of the Espresso

Italy is the birthplace of the espresso machine, and espresso remains the heart of Italian coffee culture. Typically enjoyed standing at the bar in a local café, an espresso is a small but strong shot topped with a thin layer of crema. It's not just a drink—it's a daily ritual. 

While espresso is king, Italians also love cappuccinos (especially before noon) and other milk-based drinks, each with their time and place in Italian café etiquette. 

 

Brazil: Coffee Powerhouse of the World 

As the largest coffee producer on Earth, Brazil knows its beans. Coffee here is typically strong, sweet, and served in small doses. Many locals brew coffee with sugar already added, making each cup smooth and pre-sweetened. 

Brazilian coffee often features chocolatey, nutty, and bold flavor notes. And with so much variety, you're sure to find something for every palate—from light and fruity to deep and rich. 

 

Ethiopia: The Birthplace of Coffee

Did you know that coffee originated in Ethiopia? The country's coffee culture is deeply rooted in tradition, especially through the Buna—a ceremonial process of roasting, grinding, and brewing beans in front of guests. 

The ritual involves three brewing cycles and can take several hours. Common additions include salt, sugar, or even butter. Experiencing an Ethiopian coffee ceremony isn’t just about the drink—it’s about community, respect, and storytelling. 

 

One Passion, Many Traditions

From quick café shots in Rome to hours-long ceremonies in Addis Ababa, coffee unites cultures through its comfort and complexity. Each country brings its own ingredients, techniques, and values to the cup—but one thing is clear: our shared love of coffee is universal. 

 

Taste the World from Your Kitchen

Ready to try global coffee flavors without leaving home? Try our organic coffee sampler and explore the world through your cup. It’s a journey of taste that supports sustainable farming and global connection—one sip at a time.